Category: Medical

Kellogg Research Explores Self Control and Motivation


Maferima Touré-Tillery pic

Maferima Touré-Tillery

Jeff Drobny splits his time between his home in Scottsdale, Arizona, and Minneapolis, Minnesota where he recently led an acquisition of Black River Asset Management, a subsidiary of Cargill, to Garda Capital Partners where he now works as managing partner and chief investment officer. A part-time Arizona resident, Jeff Drobny started his successful career after earning his MBA from the Kellogg School of Management at Northwestern University.

Kellogg School assistant professor of marketing Maferima Touré-Tillery’s recent studies on motivation and self control found that people are more likely to stick to their goals when they are at the beginning or end of a certain sequence rather than in the middle. For example, marketing that invited business school students to choose between a packet of raisins or a chocolate bar at the beginning, end, or middle of their days showed significantly less self control in the middle of the day. The students, who had previously agreed that healthy eating is important, chose the raisins 40 percent of the time when offered the choice at the beginning of their day and 46 percent of the time at the end of the day, while only 22 percent chose the raisins in the middle of the day .

Touré-Tillery suggests that this may be partly because we tend to focus more attention on the beginnings and end of things, making us more likely to adhere to rules or our goals in those moments. This is information that could be used by marketers encouraging people to purchase more by framing their products as being part of a mid-year sale, for example. Public health campaigns, on the other hand, could encourage healthier habits by framing them around new beginnings. Consumers with this awareness may be able to cultivate better habits themselves by simply being aware that their motivation and self control will change depending on where they perceive themselves in a sequence.


Childhood and Adult Cancers – The Differences

 American Cancer Society pic

American Cancer Society

Financial professional Jeff Drobny is a dedicated supporter of a variety of social service causes that assist children and people in need. Based in Minnesota and in Scottsdale, AZ, Jeff Drobny has contributed to the American Cancer Society and to programs that fund research into cancers in children.

According to the American Cancer Society, there are important differences between cancers in adults and those that develop in children. While adult cancers may result from lifestyle choices such as sun exposure or smoking, children tend to develop cancers due to cellular changes that can take place as soon as they are born, or even before while they are still in the womb.

Leukemias are the most common cancer type seen in children, accounting for almost one-third of cases. Brain and nervous system tumors account for slightly more than one-quarter of cancers in children. Skin cancers are most commonly seen in adults, followed by lung cancers. The good news: children seem to handle chemotherapy better than adults do, although any child who has undergone cancer treatments will need careful monitoring, even if the disease remits.

Cancer Vaccines to Prevent and Treat Cancer

Cancer Vaccines pic

Cancer Vaccines

While Jeff Steven Drobny spends most of his time at his firm Garda Capital Partners in Minneapolis, Minnesota, he also maintains a part-time residence in Scottsdale, Arizona. Jeff Drobny is a dedicated supporter of several charities in Arizona and beyond, including the American Cancer Society.

The American Cancer Society has a strong focus on cancer research, and has helped make almost every research breakthrough since 1946 possible. One area of cancer research that is getting a fair amount of attention these days is immunotherapy and cancer vaccines.

Vaccines work by introducing a innate or weakened virus or bacteria into someone’s body in order to help their immune system identify and fight against the pathogen. Some cancers are actually caused by viruses like human papillomavirus and hepatitis B, so traditional vaccines like these can prevent cancer by preventing those viruses.

Many cancers are not, however, caused by infections. Researchers still don’t know exactly how certain cancers are caused, so it would be impossible to create a preventative vaccine for every form of cancer. Vaccines can also be used treat a cancer that already exists. Cancer cells are mutated versions of healthy cells that already exist in the body, so the immune system can have a harder time identifying and fighting against them. A cancer vaccine can help teach the body what kinds of cells to destroy in order to return the body to a healthy state. Since the immune system has its own memory, the theory is that if the immune system can learn to fight a certain type of cancer, that cancer would be much less likely to recur.